Client Project

Revolutionizing Access to Water with GiveMeTap

How AYS Labs developed a gamified mobile platform to expand the GiveMeTap water network during their Y Combinator accelerator journey.

The Challenge

GiveMeTap, an eco-conscious social enterprise, aimed to make clean water more accessible while reducing plastic waste. As part of their participation in the prestigious Y Combinator accelerator program, GiveMeTap sought to:

• • Build a mobile app to help users locate venues in the GiveMeTap water network where they could refill water bottles for free.
• • Integrate gamified elements to encourage user engagement and sustainable habits, through the concept of "Missions".
• • Scale the app to support an expanding network of partner venues as the business grew.

The app had to overcome several challenges:

• • Real-Time Venue Discovery: Providing an up-to-date database of participating locations.
• • Gamification and Engagement: Designing features to keep users active and motivated to use the app regularly.
• • Scalable Backend Infrastructure: Building a system capable of supporting rapid growth during and after the Y Combinator program.

Our Solution

AYS Labs collaborated with the GiveMeTap team to design and develop an innovative mobile application:

• 1. Venue Discovery Platform:
• • Integrated a location-based system for users to find nearby cafes, restaurants, and other partner venues in the GiveMeTap water network.
• • Allowed users to “tap in” at venues to track their free water refills.
• 2. Gamified User Engagement:
• • Built interactive features such as “missions” and achievements to gamify the experience of refilling water bottles.
• • Introduced social sharing options for users to showcase their sustainability efforts.
• 3. Promotions and Offers:
• • Integrated tools for partner venues to showcase special promotions, increasing visibility and user engagement.
• • Included push notifications to alert users about new venues or offers nearby.
• 4. User-Centric Mobile Experience:
• • Designed a cloud-based infrastructure to handle growing user activity as the GiveMeTap network expanded.
• • Built with scalability in mind, supporting additional features and future integrations.
• 5. Seamless User Experience:
• • Developed an intuitive and visually appealing interface to ensure ease of use across diverse demographics.

The Outcome

• Increased Engagement:  The app’s gamified elements encouraged users to refill more often and share their experiences, spreading awareness of GiveMeTap’s mission.
• Network Growth:  Partner venues benefited from increased visibility and foot traffic, strengthening the GiveMeTap water network.
• Support for Expansion:  The scalable app and backend supported GiveMeTap’s growth during and beyond the Y Combinator program.

Key Takeaways

AYS Labs delivered a feature-rich mobile app that:

• Helped users locate and engage with GiveMeTap partner venues.
• Enhanced user participation with gamified features and social sharing.
• Supported the expansion of the GiveMeTap water network through a scalable, intuitive platform.

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