6am - 6pm EST
Real-Time Campaign Insights on the Go
How AYS Labs developed a mobile companion app for the Hashtrack analytics platform, delivering key metrics and trends for marketers on the move.
The Challenge
With marketing teams and agencies increasingly needing real-time access to campaign performance, the #Digest app was envisioned as a lightweight, mobile-first solution. Its goal was to:
- • Provide instant access to key metrics from the Hashtrack analytics platform.
- • Offer marketers an easy way to monitor campaigns and trends from anywhere.
- • Maintain the core functionality of the analytics platform in a streamlined, user-friendly format for mobile devices.
This required solving several challenges:
- • Mobile Optimization: Condensing the complex functionality of a SaaS platform into a lightweight, intuitive mobile experience.
- • Real-Time Data Synchronization: Ensuring seamless integration with the Hashtrack platform for up-to-date campaign data.
- • Enhanced User Experience: Delivering a visually appealing and efficient interface tailored for mobile users.
Our Solution
AYS Labs designed and developed the #Digest app as a powerful, portable extension of the Hashtrack analytics platform:
- 1. Real-Time Data Integration:
- • Connected the app directly to the Hashtrack platform’s backend to pull live data on campaign performance, hashtag feeds, and trending metrics.
- • Ensured reliable synchronization across devices, allowing users to seamlessly transition between the desktop platform and mobile app.
- 2. Key Metrics Dashboard:
- • Designed a clean, focused interface displaying essential campaign metrics, such as engagement rates, reach, and audience demographics.
- • Included trend visualizations to highlight shifts in campaign performance and identify actionable opportunities.
- 3. Hashtag Feed Viewing:
- • Provided a dynamic feed for marketers to view posts tagged with their campaign hashtags.
- • Enabled filtering by platform or specific time frames for detailed insights.
- 4. On-the-Go Usability:
- • Developed with a mobile-first approach, ensuring the app was lightweight, fast, and optimized for smaller screens.
- • Incorporated intuitive navigation and touch-friendly controls for ease of use.
The Outcome
- Portable Insights: Empowered marketing teams and agencies to access vital campaign data and insights anytime, anywhere.
- Streamlined Performance Monitoring: Delivered a mobile-first solution for tracking metrics, viewing hashtag trends, and monitoring feeds in real time.
- Seamless Integration:: Created a companion app that worked effortlessly with the Hashtrack analytics platform, ensuring a unified experience.
Key Takeaways
AYS Labs delivered a feature-rich mobile app that:
- Condensed the power of the Hashtrack analytics platform into an intuitive, lightweight mobile experience.
- Enabled marketers to monitor campaigns, view key metrics, and track trends on the go.
- Ensured real-time synchronization with the SaaS platform for seamless usability.
Looking to Build Your Mobile Companion App?
Contact AYS Labs to learn how we can help you bring your vision to life.