Client Project

Driving Strategic Transformation for Langdon

How AYS Labs helped Rosslyn.ai optimize Langdon Customs and Excise Solutions with a future-proof strategy, leading to its successful PE sale.

The Challenge

Rosslyn acquired Langdon Customs to strengthen its portfolio but quickly encountered significant challenges:

• • Operational Inefficiencies: High costs, resource misalignment, and a lack of focus.
• • Market Shifts: An evolving customs management industry with increasing competition.
• • Poor Positioning: The product was fragmented and out of sync with market and customer needs.
• • Untapped Strengths: Strong customer relationships that weren’t leveraged effectively.

Rosslyn needed a comprehensive strategy to modernize Langdon, streamline operations, and prepare the business for growth—or a potential exit.

Our Solution

AYS Labs partnered with Rosslyn’s leadership team to deliver a transformational strategy:

• 1. Thorough Competitive and Market Analysis:
• • Conducted a detailed review of the customs management landscape, including trends, competitive threats, and untapped market opportunities.
• • Provided actionable insights into how Langdon could better position itself for growth.
• 2. Product Roadmap Development:
• • Delivered a clear and actionable roadmap for modernizing Langdon’s product to align with market demands and customer priorities.
• • Provided direction for future product management, including necessary features and enhancements.
• 3. Operational Strategy:
• • Streamlined processes to reduce costs and optimize resources.
• • Recommended organizational changes to align the team with strategic goals.
• 4. Branding and Positioning:
• • Proposed rebranding efforts to modernize Langdon’s image while emphasizing its strengths in the market.
• 5. Collaborative Leadership Engagement:
• • Presented findings and recommendations to the leadership team (CEO, CTO, Head of Product, Head of Finance, and Langdon’s new manager).
• • Delivered a comprehensive playbook for Langdon’s future, including a future-proof strategy to optimize operations and enable growth.

The Outcome

• Modernized Strategy:  Langdon was equipped with a clear product roadmap, optimized operations, and a future-focused strategy.
• Enhanced Efficiency:  Streamlined processes reduced costs and improved overall resource allocation.
• Positioned for Success:  Langdon’s transformation paved the way for a lucrative sale to a private equity firm.
• Rosslyn’s Refocus:  The sale allowed Rosslyn to redirect its resources and focus on its core competencies.

Key Takeaways

AYS Labs transformed Langdon from a struggling acquisition into a valuable, market-ready business by:

• Conducting detailed competitive and market analysis.
• Delivering a clear product roadmap and strategic recommendations.
• Optimizing operations and providing a future-proof strategy for growth.
• Collaborating with leadership to ensure alignment and successful implementation.

Looking to Transform Your Business?

Contact AYS Labs to learn how we can help your company achieve its strategic goals.